Spring 2018 and Fall 2019
I worked with Araceli Farms, a lavender farm in Dixon, California to develop packaging for their line of skin and body products. I was later approached to create promotional materials for the line.
Araceli Farms
Packaging Design. Custom Icon Design. Promotional Materials & Illustration
I was approached by Araceli Farms just before graduating from Santa Clara University. The farm is owned by a female business owner and SCU alumni, and she was looking for another Bronco to assist in design efforts. I quickly got to work and after multiple rounds of iterations, we landed on a simple, yet elegant packaging system that utilized the lavender buds as the main design motif. I developed a system that was editable in order to allow my client to grow their collection without having to work with me each time. The labels are printed on biodegradable/ compostable packaging to stay true to their eco-friendly brand emphasis.
In Fall 2019, I began another project with Araceli Farms to develop some promotional and educational materials for their products. Following the same timeline as before, I developed a variety of concepts and presented them to my client, to then move into a handful of iterative rounds before landing on the final designs. For the finals, I created illustrations of the lavender de-budding process for the Dried Lavender 101 card design, and developed a custom icon pack for the Product Info cards.
It is always a pleasure working with Araceli Farms. For starters, they are a female run farm which I think is pretty rad, and their team really values the importance of unified and clear design. Justina, the business owner, has a great eye for her business and makes designing for them a really fun experience. If you are ever in Dixon, California, I highly recommend stopping by the farm and picking up some of their products, or visiting their site to order some sent to your home!
Below you can see some of the rejected design concepts at various stages of the iterative process.
